You know that your synagogue needs a new website. The only problem is your team doesn't feel the same way. "What's wrong with the one we have?" is the refrain you hear over and over again. Your challenge is to convince your colleagues that it really is time for a new website. Our list of steps and talking-points will help you turn a “maybe, next year” into a “yes."
What makes people press the back button shortly after landing on your website? Why do they leave so quickly? And, what, if anything, can you do to better engage your website visitors?
No one deliberately tries to create an awful user experience, but many synagogue websites fail to convey the vitality and warmth of the congregations they represent. In fact, some synagogue websites are downright cringe-worthy.