Glossary Of Website And Internet Technology Terms

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Address Bar – in a Web Browser, the box which shows the URL, or web address of the displayed website. Typically found near the top of the browser program window.



Best Practices – design techniques, styles, or elements that enhance the ease of use and accessibility of a website or web page. A considerable body of research in usability and human factors has provided guidance as to how humans most easily and efficiently process information presented on a computer screen.

Bookmark Links - links that help navigate a long web page by identifying a specific point on a page. Also called “anchor links,” they are often used at the top of a long page to quickly take the user to another point on the same page. A typical use of bookmark links would be linking questions to answers on a FAQ (frequently asked questions) page. Not to be confused with web browser bookmarks or Internet bookmarks, which are shortcuts to websites or individual web pages.

Breadcrumbs - a website navigational aid, usually near the top of a page, showing the path you have followed to reach a given page, or where the page you are viewing resides in a website. For example, the text, “Home -> About Us -> Our History” may appear at the top of the Our History page of a website.

Browser– a software program used to access websites on the Internet. The most popular web browsers include Internet ExplorerTM, Firefox, Google ChromeTM (or just Chrome), and SafariTM (mostly on AppleTM computers). See also web browser.



Content - information presented on a web page. Content might be in the form of text, pictures, movies, audio, or combinations of these. Content is generally independent of the design and navigational elements on a web page.

Content Block/Box - a designated area on a web page where content may be placed.

Content Management System (CMS) - software that allows you to build, organize, and maintain your website, without having to know much about HTML (Hypertext Markup Language) or programming. The goal of a CMS is to make it easy to design and update a website. The Jvillage Network platform includes the CMS with which websites are created and maintained.



Drop Down Menu - a list of Secondary Navigation choices for a Primary Navigation item. These contain the links which appear to drop down or slide out when the user selects a Primary Navigation (main menu) element by clicking or hovering on it.



Favicon – short for favorite icon, also known as a shortcut icon, website icon, URL icon, or bookmark icon. It is a small graphical image, most commonly 16×16 pixels, associated with a particular website or web page. In a browser with favicon support, the image will typically appear immediately to the left of the URL in the browser’s address bar.

Form (Webform) - a web page containing data entry fields to be filled in, selected, or checked by the user. Some form fields may be required and others optional.

Footer– an area of a web page, usually at the very bottom, that contains links or other information, which may include contact or address information, organizational affiliations, etc. Also known as a footer bar or footer links.

Foundation site - an operational website that displays the home page and one or more secondary pages, including navigation and branding. It is the jumping-off point for adding all remaining sub-navigation and content, prior to launching the site.



Hard Coded - specialized or custom aspects of a website that are not managed through the CMS, but programmed by an expert in HTML and other website programming techniques. Modifications to hard coded features require similar expertise.

Header - the topmost region of a web page. The header of a Jvillage Network website includes a Logo/Banner Area, Search Box, and Header Links. As a best practice, a consistent header appears on every page of a website.

Home Page (HP, homepage) – your website’s “front door.” Generally, the first page that appears when someone visits your website. Also, the page that is opened when one browses to the top level of a website, e.g.

HTML (Hypertext Markup Language) – the core programming language for websites. It is the language and syntax that specifies the look, feel and function of web pages using HTML tags for headings, lists, paragraphs, links, quotes, etc.

HTTP (Hypertext Transfer Protocol) – the standard for managing communications between web browsers and web servers. HTTP ensures the accurate and reliable transfer of the data that defines a web page; documents, links, formatting information and so on.



Icon - a small graphical image, used as a visual shortcut or indicator to represent links to other web pages, or on a computer desktop, programs, folders, or files.

Iframe (inline frame) – a web page design feature and HTML tag that displays content from an external website on your website. An iframe can be placed on any web page within one website, and the content from an external site will appear on that page, inside the iframe. An example would be placing a Google Calendar® on a page within your own website. The content appears on your web page, with the look, feel, and navigation elements of your website.

IP Address (Internet Protocol Address) – a unique numerical address assigned to every device and resource on the Internet and similar networks. These resources can be computers, printers, scanners, webcams,etc. An IP Address is usually written as 4 groups of numbers between 0 and 255. For example, is one IP Address used by the White House. See also Domain Name.



Landing Page - any web page that a visitor can arrive at or “land” on, and is usually a basic page, versus a form or event description. The page the user lands on when they select a link in the website's primary navigation that has unique content.

Layout, Style – the placement and appearance of the major components of a web page, including Primary and Secondary Navigation, header and footer, content boxes, search boxes, etc. Layout defines where content will be placed, the fonts and sizes that will be used by default, and the overall structure of how pages will be linked through navigation menus. A Jvillage Network style includes separate layouts for the Home page and a correlating Secondary/Sub page layout.

Link - a graphical item, picture, icon or text phrase on a website that, when clicked, takes the user to a new area on the same page, a different page on a website, or a new website altogether. What appears when you click a link may replace what is currently in your browser window, or it may open a new browser window or tab. A link may also launch a program to display a document or perform other functions, such as opening a small window for entering a calendar item. Also called Text Links or Hyperlinks.

Logo/Banner Area – the area at the top left of a Jvillage Network web page that displays an organization’s logo or other graphic. This appears at the top of every page of a standard Jvillage-powered website, and serves as a branding element and a link that returns the user to the website’s home page.



Merchant Account - a bank account for eCommerce transactions (e.g. donations, tuition or dues payments). Typically accessed via a Payment Gateway, using credit, debit, or other bank account numbers.

Metadata - information about a piece of content, literally “data about data.” For example, a digital photo may have metadata that identifies when and where it was taken, the photographer, shutter speed, etc. Metadata iis searchable by a computer, even if the content with which it is associated (as in the example a digital photo) is not. It is generally not visible, but stored within the file that contains the main content. In the context of a website, metadata is an important component of Search Engine Optimization.

Menu – In the computer world, a menu is a list of items, each of which performs some action. On a website or in a software program, a menu usually appears as a series of words that, when clicked, carry out an operation. On PC’s for example, the main menu for a program usually appears across the top of a program window and may include items such as File, Edit, View, etc. On a website, a menu comprises a list of links that either open a new web page or another level of navigation. Menus are usually oriented either vertically or horizontally. See also Navigation.

Mock Up (Mockup, Mock-up) - a static image, like a model, that serves as an example of what a website will look like, including site architecture, layout, and design elements.

Mouseover/Rollover/Hover State - the state of a navigation item when a mouse cursor is positioned, or hovered over it (on) or not over it (off). The on and off appearance of an item may be varied so the user can easily tell when the item is selected with the mouse, an action, such as a dropdown menu, can be triggered.



Navigation – the scheme by which a user accesses various pages on a website using Menus and Links that appear on individual web pages. In general, Primary and Secondary Navigation menus appear consistently throughout a website. Other links can appear anywhere in a website and each can open a web page within or beyond the current website.



Primary Navigation – the display, using graphics or text, of the top level menu used to select pages on a website for viewing. Website best practices recommend no more than 6 primary navigation choices. Primary navigation appears as a horizontal or vertical menu on every page of your Jvillage Network website.



Quick Links – a short menu or list of links, that can appear on one or more web pages. As a best practice, the most frequently accessed pages on a website are found using primary and secondary navigation, or the header or footer links of a web page, whereas Quicklinks are used specifically for resources related to the current page, or website section.



Search Window – a rectangular box on a website that allows users to type in keywords or search terms, on a site or on the larger Internet. Also called a Search Bar or Search Box.

Search Engine – a mechanism for finding content on the Internet or on a website. The most familiar Internet search engine is, which attempts to index and categorize content on the Internet.

Search Engine Optimization (SEO) - the art and science of improving the position, or ranking, of a given web page or website on Search Engine result pages. The closer a page or website is listed to the top of, for example, a GoogleTM search results page, the more visitors are likely visit that site. Competition for high rankings by search engines like GoogleTM has spawned an entirely new niche in the advertising industry.

SSL Certificate - SSL is an abbreviation for Secure Sockets Layer. SSL ensures the secure exchange of information between parties over a network. The URL of a website that utilizes SSL will typically begin with “https://” A SSL Certificate is an electronic document containing a unique digital signature that identifies a person or entity. The certificate includes contact and other information, and is tied to an “encryption key,” a randomly generated digital code that is needed to decode the information contained in the Certificate. This system is routinely used for securing donation forms and other types of online monetary transactions. Certificates typically have expiration dates associated with them, and must be periodically renewed.

Secondary Navigation (sub-navigation) – the second tier organization of a menu or navigation system. A primary navigation element or menu item may have a secondary set of links associated with it. Website best practices recommend a range of 6 to 8 secondary navigation choices for any given primary navigation item.

Secondary Pages - Also known as interior pages, landing pages or sub-pages. These are pages within your website that are not the Home Page.

Slideshow – On a Jvillage Network website, an area on the Homepage where a series of photographs or other graphical images can be presented sequentially or selectively. Slideshow items are often linked to other pages within your website.

Social Bar, Social Links – a grouping of links, often shown as icons, giving easy access to one or more social networks, such as Facebook, Twitter, LinkedIn, etc. A social bar can appear in any content block on a website, or as part of a header or footer on a web page.



Tag - a keyword or term associated with, or assigned to, a piece of data, an image, certain text, or other item to help categorize or index it.

Taxonomy – a general term for a structured set of categories or groupings associated with any piece of content. Since it is structured (as opposed to free form, using only tags or keywords), a taxonomy groups related content together into a defined set of categories for the purpose of searching.

Teaser boxes – Defined rectangular areas on the homepage of a Jvillage Network website that contain one or more content boxes, each of which highlights announcements, news, or events.



URL, Web Address - URL is short for “Universal Resource Locator,” the address of a web page on the Internet that you can enter into the address bar of a web browser. It usually begins with “http://…” If a URL begins with “https://…”, then it is a secure Web Page that uses SSL. It may be a page that is created/edited through the CMS, where you add content that is displayed on your site.



Web Browser – a software program used to access websites on the Internet. The most popular web browsers include Internet ExplorerTM, Firefox, Google ChromeTM (or just Chrome), and SafariTM (mostly on AppleTM computers).

Web Page - a page on a website that is viewed in a web browser. It may be created and edited using a CMS, and have a unique web address or URL.

Website (Web site) – a collection of related web pages, typically accessed from a home page, that is created by an individual, company, or other organization as a presence on the Internet for whatever purpose is desired by the authors.

World Wide Web (The Web) – a system of sharing information on the Internet that defines how websites and web browser software programs communicate with each other to display share, and collect information. The source of the familiar www acronym.

WYSIWYG – an acronym for What You See Is What You Get. It is used to describe a user interface in which the content that is displayed during editing is identical to, or very similar to the final output. Most word processing programs, such as Microsoft Word® have a WYSIWYG interface. The Jvillage Network CMS incorporates a WYSIWYG editor, allowing code-free editing of a website.


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