You may not be familiar with Google My Business, but you have certainly seen the results. Ever wondered why some synagogues appear at the top of search results directly under a map? It’s not a great secret. By registering your organization with Google My Business, formerly known as Google Places, you are signing up for a powerful and easy (and free!) way to help your community gain visibility in your area.
What are the characteristics of a strong synagogue website? While all synagogues are unique and it’s hard to compare a 50 family congregation in a sleepy rural area to an 800-plus congregation in a bustling urban center, there are certain must-haves that all synagogues should include on their website to better engage current members and appeal to prospective members.
Creating effective online content doesn’t need to be difficult, but it does requires a different approach than when writing for a printed publication like your monthly newsletter.
Online readers approach content from a different angle and have different needs.
Our best practice tips are designed to help you better engage your website visitors.