Blog Block

Engagement ideas and marketing strategies that are designed to help you grow your Jewish community.

Tuesday, January 31, 2017 - 2:58pm
Yoram Samets

Four Tips on How Synagogues Can Effectively Engage Millennials


We are living through a seismic shift in our demographics. Chances are the Baby Boomers in your...

Wednesday, January 25, 2017 - 10:24am
Yoram Samets

Connecting to your members online is a hot topic these days- and for a very good reason. Your online engagement program is an effective way to stay in touch with...

Thursday, January 12, 2017 - 12:51pm

Tu B'Shevat Resource Kit Guide

From enjoying a fruit-filled Seder to planting a tree, Tu B'Shevat is a dynamic, kid-friendly celebration.

Monday, January 9, 2017 - 1:17pm

The joint NATA-NAASE conference is right around the corner! We are gearing up to go on the road and hope you are, too. But, before you pack your bags, we recommend having a strategy in place to make the most of your time. Live events - like conferences, provide an amazing opportunity...

Wednesday, November 16, 2016 - 2:39pm

It’s hard to believe, but Hanukkah is almost here. Your members are always on the hunt for new ways to celebrate the Festival of Lights and, in the upcoming weeks, they are sure to turn to your website as a key holiday resource.

Here’s What You Need To Do...

Wednesday, October 19, 2016 - 3:31pm

Instagram presents a unique and exciting opportunity for synagogues to engage with their members outside of the building's four walls. Facebook may still be king, but Instagram isn’t far behind. With 55% of adults age 18-29 and 28% of 30-49-year-olds already on Instagram (see...

Thursday, October 13, 2016 - 10:55am

Here’s a simple question. How frequently do you reach for your phone to check your email? Chances are, the answer is quite often. Just how popular is mobile? A recent study by Litmus noted that in...

Thursday, September 1, 2016 - 1:50pm

Cultivating a love of lifelong learning is a hallmark of Jewish tradition and many synagogues support an active early childhood center or...

Wednesday, August 10, 2016 - 11:38am

shanahtovahstainedglass.pngWhile it’s not quite time to pack up your beach chair and put away your sunscreen until next summer, it is time to start preparing...

Wednesday, July 27, 2016 - 12:00am

SEO is a word that gets tossed around a lot, but what does it actually mean? SEO, or search engine optimization, is one of the primary seoimage_0.jpgmarketing strategies an organization uses...

Tuesday, July 5, 2016 - 10:32am

You may not be familiar with Google My Business, but you have certainly seen the results. Ever wondered why some synagogues appear at the top of search results directly under a map? It’s not a great secret. By...

Tuesday, June 28, 2016 - 2:51pm

Your website calendar is your organization’s online bulletin board. As a shared resource, members  visit your calendar to kat-original.png learn about upcoming events, and prospective...

Wednesday, June 8, 2016 - 11:26am

welcome_large_1.jpgMaximizing the time visitors spend on your website is critical in engaging prospective members. The longer a prospect stays on your website, the...

Wednesday, May 11, 2016 - 1:09pm

vbs-image-to-use-for-blog.pngWhat are the characteristics of a strong synagogue website? While all synagogues are unique and it’s hard to compare a 50...

Monday, April 25, 2016 - 12:16pm

We all know that images make the difference between a mediocre webpage and one that really commands the attention of your readers. But, if your primary method of finding images involves right-clicking and downloading an image from Google search results, a cease-and-desist email from a...

Wednesday, March 30, 2016 - 1:07pm

happypassover_0.pngFrom reading the Four Questions to finding the afikomen, Passover is a dynamic, kid-centric celebration. But Seders can be long and Passover cereal just isn't...

Wednesday, March 9, 2016 - 8:52am

writingfortheweb.jpgCreating effective online content doesn’t need to be difficult, but it does requires a different approach than when writing for a printed publication like your...

Wednesday, March 2, 2016 - 9:18am

Email marketing is a fantastic way to share information and engage with your members. However, your audience’s inboxes are already stuffed with dozens of emails a day. Your messages are...

Tuesday, February 23, 2016 - 3:33pm

We all know it is more than a fad. Facebook is here to stay as both a social networking site and a social marketing tool. When used effectively, Facebook can help you build community, better understand your members, and engage them in deeper and more meaningful ways. Below are some...

Wednesday, February 17, 2016 - 1:18pm

In the non-profit and synagogue world, philanthropy and member engagement are the keys to success.

Securing enough donations is not an easy task, especially in this challenging economy. If your website does not support online fundraising activities, you should...

Wednesday, February 3, 2016 - 11:30am

welcome_mat.jpgYour website is the front door for prospective members. They may have heard about your synagogue from their real estate agent, from new friends at a party or from a...

Wednesday, January 27, 2016 - 10:42am

Your website should be a strong, prosperous and engaging online home for your community. Your members and prospective members need reasons to visit your website and return again and again to ensure that your digital portal is doing its job. After exploring your Google Analytic data,...

Wednesday, January 13, 2016 - 10:56am

By Judy Alexander

Throughout my twenty-year tenure of serving as an educator in my local Jewish community, I’ve found one thing that ensures success for Jewish educators: building strong relationships with parents. Jewish educators and parents must work together...

Wednesday, January 6, 2016 - 12:42pm

In 2016, Jewish organizations need to focus on reaching the many different demographics found within their communities. As you continue to strengthen connections among y...

Wednesday, December 16, 2015 - 11:31am

By MJ Lowinger, Engagement Associate

Members of today's millennial generation are constantly breaking molds and seeking new trends. Learning how to engage and connect with this cohort is critical. Jewish organizations want to attract young adults between the ages...

Wednesday, November 18, 2015 - 12:05pm

Your website is your organization's online home. And e-mail marketing is the bridge between your organization's online presence and community. We encourage you to use your weekly emails as a tool to drive your community to your website. However, your audience’s inboxes are already...

Tuesday, November 10, 2015 - 4:47pm

As Hanukkah approaches and the major department stores prepare for their busiest season, it’s important to remain vigilant as a consumer. Online shoppers beware as Internet hoaxes and scam artists are already hard at work. Below are our suggestions on how to protect yourself and your...

Tuesday, November 3, 2015 - 10:15am

As a former community organizer and event coordinator in the young Jewish community, I had to learn the art of how to successfully engage young adults. 

Last winter I held an event at one of the most well-known mountains in New England. I was able to offer discount passes,...

Tuesday, October 27, 2015 - 1:15pm

It’s conference season! We are gearing up to go on the road & we hope that you are too. Before packing your bags, we recommend to have a strategy in place before attending large events. Here are our suggestions on how to maximize your time at conferences and other networking events:

Tuesday, October 20, 2015 - 10:42am

Like most Jewish organizations,  your staff probably has limited time and resources to accomplish everything on your to-do-list. it’s important that staff members use their time wisely to best accomplish your organization’s goal. One cost effective and important task for someone at...

Tuesday, October 13, 2015 - 3:38pm

We've recently launched a website in honor of an organization’s 150th anniversary. What a beautiful way to honor this milestone! However, I often wonder why organizations wait for anniversaries to launch a new website? Do we need special occasions as an excuse for a website refresh? Instead of...

Wednesday, October 7, 2015 - 12:00am

Your online calendar is your organization’s bulletin board. Your online calendar provides a social hub for your community and showcases the vibrancy of your organization to prospective members. It is a tool that can increase revenue, boost community engagement and add value to your...

Tuesday, September 22, 2015 - 12:00am

As most college students move into adulthood and move away from their families, they tend to question religion, beliefs, and their identity. Many students at UVM Hillel tell me “I’m Jewish, but not religious” in a way that makes makes being religious sound like the greatest sin of...

Chag Sameach!

Jewish High Holiday Guide

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Synagogue Website Essentials

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Engagement ideas and digital marketing strategies for growing your Jewish community.